Playing with Shapes

Gestalt-Informed Habit Design

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

Playing with Shapes captures a turning point in G.I.G. Design’s story, where the focus moved from contract-based work toward a more holistic, person-centered design practice. Echoing Gestalt’s core idea—that the whole is different from the sum of its parts—the piece represents how values, roles, environments, and daily actions interlock to form a person’s lived experience. The visual play with forms nods to the way minds naturally “fill in the blanks,” revealing unseen patterns in behavior and surroundings.

During this period, Anita partnered with two occupational therapy practitioners - Bethany and Brittany - to create a curriculum that helped people identify value-based habits, prioritize which to begin with, and name the roles, relationships, environments, and products that would best support them. Across roughly three years of iteration, research, and real-life trialing, the work upheld a Gestalt perspective: treating each person as a whole—body, mind, story, and context—rather than a collection of isolated problems. Playing with Shapes stands as a visual metaphor for that integrated approach to design and habit formation.

Bethany Cookbook
Lake M Purpose-driven shelf base
 
 
 
 
 
 
 
 
 
 
 
 
 

Education

Kendall College of Art and Design of Ferris State University | Industrial Design (Diploma)

Grand Rapids Community College | Occupational Therapy Assisting (Diploma)

Precision Nutrition | Master Coach, Nutrition, Sleep, Stress and Recovery (Certificate)

National Academy of Sports Medicine | Personal Trainer (Certificate)

Work Experience

Entrepreneur^Consultant January 2001 - till present

Traveler^Occupational Therapy Practitioner June 1996 till present

Lake M purpose-driven shelving
Anita leading
GIG Design Mailer

Designing resources for grounded living.