This early Goede Grond brand image marks the foundational identity for what would become G.I.G. Design. Goede Grond—Dutch for “Good Ground”—was chosen to reflect loyalty to roots, ancestry, and the values that quietly shape daily life. Designed in collaboration with a Disney graphic designer, the imagery leans into tree-like grounding and upward growth, echoing how family history, familiar places, and modeled behaviors influence the stories people live out.
Loyalty in this context is dynamic: it acknowledges how stress, fatigue, or overwhelm can pull behavior away from core values, and it treats design as a way to gently realign. By honoring where someone comes from and what they are devoted to, Goede Grond became a name for work that weaves sensory-informed environments, habits, and practices back into “good ground”—supporting healthier self-regulation, more rooted relationships, and a value-driven definition of success.